• Bachelor’s degree in Marketing, Business, Communications, IT, or related field.
• 2–5 years of proven experience in SEO, preferably in a digital marketing agency, IT company, or e-commerce environment.
• Strong knowledge of on-page SEO, off-page SEO, technical SEO, and local SEO.
• Hands-on experience with tools such as:
  • Google Analytics
  • Google Search Console
  • SEMrush / Ahrefs / Moz
  • Screaming Frog
  • Google Tag Manager (preferred)
• Understanding of HTML, CSS, JavaScript basics from an SEO perspective.
• Experience in keyword research, website audits, backlink analysis, and SEO reporting.
• Good understanding of content optimization and user search intent.
• Strong analytical, problem-solving, and communication skills.
• Ability to work independently and manage multiple SEO projects simultaneously.

1. SEO Strategy & Execution

• Plan, implement, and manage overall SEO strategy to improve website rankings and organic traffic.
• Conduct keyword research, competitor analysis, and market trend analysis to identify growth opportunities.
• Optimize website pages for target keywords, meta tags, headings, URLs, internal linking, and content structure.
• Develop and execute on-page, off-page, and technical SEO strategies.

2. On-Page SEO

• Perform website audits and optimize page titles, meta descriptions, image alt tags, schema markup, and content.
• Ensure content is SEO-friendly and aligned with user search intent.
• Work closely with content writers and designers to improve website visibility and engagement.
• Optimize landing pages, blogs, service pages, and product pages for better SERP performance.

3. Off-Page SEO & Link Building

• Build and execute effective link-building strategies to improve domain authority and search rankings.
• Manage activities such as guest posting, directory submissions, outreach campaigns, and backlink monitoring.
• Analyze backlink profile and remove/disavow harmful links if required.

4. Technical SEO

• Conduct technical SEO audits and identify issues related to crawlability, indexing, broken links, page speed, mobile responsiveness, redirects, canonicalization, and structured data.
• Coordinate with developers to implement SEO recommendations and fix technical issues.
• Ensure websites follow SEO best practices and Google guidelines.

5. Analytics & Reporting

• Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, or similar tools.
• Track and report key SEO metrics such as organic traffic, rankings, CTR, bounce rate, conversions, and backlink performance.
• Prepare regular SEO reports and present insights, recommendations, and growth opportunities.

6. Content & Collaboration

• Collaborate with content, design, and development teams to ensure SEO best practices are implemented across digital assets.
• Suggest blog topics, content improvements, and content optimization opportunities based on keyword research and search trends.
• Support digital marketing campaigns with SEO recommendations and performance insights.

7. Staying Updated

• Stay updated with the latest Google algorithm changes, SEO trends, and industry best practices.
• Continuously test and implement new SEO strategies to improve website visibility and lead generation.

• Experience with WordPress, Shopify, or CMS-based websites.
• Knowledge of local SEO, schema markup, Core Web Vitals, and mobile SEO.
• Familiarity with paid search / digital marketing concepts is a plus.
• Experience working with developers and content teams for website optimization.