Whether you have just entered a restaurant business or have a legacy restaurant run from generations. If you aren’t present online, you are losing your customers.
Let’s say you have just started a new restaurant in the city of lakes. It has the best location, best ambiance, best menu, and the best staff. But how will people know about it? That’s when the best digital marketing companies in USA can help your restaurant speak out loud to reach customers online.
Like the way you use strategies to attract customers offline, a similar mindset is important to create a large customer base online. Get the flavour of 6 secret recipes to achieve the goal!
Partner With Online Delivery Services
More than ever, today, people expect to be able to order their favourite food online. There is no better way than improving your online presence and increasing sales through online delivery services. Plus, you get to engage with your customers directly and get their reviews. Register on the most reputed and popular delivery channels and you will automatically become discoverable to potential customers. Also, you would want to offer customer loyalty programs to stand out.
Suggestion: If you have a chain of restaurants in a city or many cities, consider launching your delivery app. It will heavily count!
Stay Active On Social Media
In the world of restaurant marketing, Facebook has clearly risen as a winner, followed by Instagram. Connect with your existing and would-be customers by regularly posting interesting content. Upload photos of your restaurant ambiance, food, events, etc. Wherever you can, upload feel-real, mouth-watering photos of your recipes to draw the attention of foodies. Use Facebook Ad Campaigns to appear in the eyes of customers, especially when you are new in the business. Learn more from social media marketing companies in USA.
Suggestion: Consider, introducing innovative recipes, educational posts about culinary topics, and sponsoring a community cause. This will highly increase your credibility on social media.
Target Geolocation Ads
Most of the restaurants get their customers from the city where they are situated. Hence, it becomes essential to invest in quality geo-targeting ads. These ensure that users in a specific location or a city see your ads. You can use Google Ads, Facebook, Twitter, or others to run ads at no extra cost. For example, you can also show ads to target customers who are nearby and encourage them to visit your restaurant. In a nutshell, geotargeting ads help restaurants to create target-based promotions.
Suggestion: Tap into the benefits of geo-targeting software to better reach your target audience.
Send Emails That Work
Nearly, every marketing blog will tell you to send email newsletters to attract more customers. But just sending general newsletters every week and flooding inbox will not work. Email marketing is a wonderful medium to reach more customers. But you need to offer something that no one else does. What to send to a customer who came 3 months back compared to a person who comes every weekend? Use the beauty of automation combined with customer data to send personalized emails.
Suggestion: Send a fresh menu (it’s great to update the menu regularly), special discounts, or birthday reminder emails.
Start A Food Blog
Blogging can be a fabulous place to strengthen your brand. It proves to be an effective outlet especially for the readers’ population that have a daily habit of exploring. Dedicate a section of your website on food blogging. Write about your restaurant’s interesting facts that engage customers. And don’t forget to use SEO so that people can discover your articles on search engines. Use the expertise of SEO services and content writers in USA to rank high in Google.
Suggestion: How about inviting professional food bloggers to your restaurant? You can serve the food blogger with your best dishes. And then ask them to share the photos of the meal and write about your restaurant in their blog posts.
Don’t limit yourself in using one type of marketing. A good rule of thumb for a new restaurant business is allocating 80% of your budget to digital marketing and 20% to traditional marketing.