Digital Marketing |
June 10, 2022

7 Keys To Boost Your Marble Business Online


With changing times, digital marketing has become the quintessential

ingredient of the online market. Not leveraging it to strengthen your marble

business online can put your business at risk.

The natural stone industry is one of the most in-demand industries. If we

talk about the Indian state Rajasthan alone, it produces export-quality natural

stones that are fancied worldwide. This means that through digital marketing,

you can expand your reach to audiences everywhere in the world.

But to achieve a solid online presence, you need a solid digital marketing

strategy that involves the following key factors.

1. Know Your Audience

Understanding the personality of your customers is vital for your business.

Know what are their likes and dislikes, professional outlook, their online

approach, etc. This will help you create an ideal customer persona for your

digital marketing strategy. Remember that this also depends on whether you are

a full-service fabricator or a supplier focusing on sales and installation.

Also, determine whether you want to target only contractors/developers or also

property owners – or both.

2. Keep An Eye On Your Competitors

It is extremely important to keep track of what your competitors are doing

online to reach their customers. You can conduct thorough research on them

online. Find out who is leading with regards to digital media. And if you are

not ahead of them, make a note of things your business is missing out. Use the

strategies that can eventually put your marble business ahead. Ensure to give

more attention to the local competitors.

3. Create An Attractive Website

Your website is the pillar of your online presence. Use a cutting-edge

content management system (CMS) like WordPress to develop an access-friendly

website. You can get the job done by WordPress developers or website

development companies in USA. 

Next comes the task to make your website dynamic and scalable. The online

presence of a marble business highly depends on visual marketing. The majority

of potential customers will stay on your website if you have high-quality

photos of your products. Textual content is equally important. Show customer

testimonials, case studies, and educational information that helps a customer.

Use SEO expertise to ensure that your blog tops the search results organically.

Without that, your prospects may never be able to find you.

4. Website Analytics

Website analytics is crucial to measure the success of your digital

marketing strategy. It benefits in tracking your business goals, website

conversions, and user activity on your site. Without any guesswork, you can

easily identify your advertising ROI including social media campaigns. When

your website is user-ready, make sure to have Google Analytics (GA) tags on

your site and pages. Tools like GA can effectively maximize the scope of your

business online.

5. Email Marketing

As per OptinMonster, email marketing has 4400% ROI. And a 2020 report from

GetResponse shows that on average, 82% of welcome emails are opened by users.

Thus, you have the opportunity to change your prospects into your customers by

sending personalized emails to their inbox. Use this strategy to add a constant

value to your prospects. Educate them on your services and products and

encourage them to click on your website link. Or add a CTA for a store visit or


6. Leverage Social Media

Facebook, Instagram, and Twitter are places where you can increase your

brand popularity. Launch social media campaigns to target people that may turn

into your customers. Facebook offers Custom Audiences and Lookalike targeting

tools to achieve the goal. Posting testimonials from happy clients and quoting

word of mouth is the best advertising strategy on social media. Leverage

Pinterest and Houzz to show off attractive photos of your best work and


7. Pay Per Click Advertisement (PPC)

Paid search on Google, Bing, or other search engines is a great digital

marketing move. This is especially profitable when you have a medium to large

scale marble business. PPC can increase the visibility of your business on

search engines and lead visitors to your website. Google Adwords, Bing Ad

Center, etc. are effective PPC advertising channels.

Promoting a marble and granite business online requires spending substantial

time in marketing. Hence, consider hiring one of the best digital

marketing companies in USA to achieve desired results. And let

yourself focus on your core expertise!