June 21, 2022

Want To Boost Online Sales Of Your Gifting Business? Use These Latest Trends


Nothing gives us more happiness than receiving surprise gifts from our loved ones! Gifts are a bond of emotions, affection, and empathy that build and strengthen relationships. So, if you wish to promote gifting business online, the first thing you need is to curate gifting options most loved by customers. 

According to PR Newswire, India’s gifting market is estimated to jump from nearly $119 million in 2019 to $159 million by 2025. As one of the best digital marketing companies in USA, we have discovered important factors that will determine the growth. Let us explore them for you to ensure you are part of this rapidly thriving gifting industry.

Top 3 Drivers Of Rapid Growth In Gifting Industry

Personalization & Customization

Personalized gifts are a mass favorite and are already ruling in 2020. Customized gifts account for over $20.4 billion and will continue to rise by $31.6 billion in the upcoming years. Personalized items are picked up thoughtfully so that they reflect the vibes of the recipient’s character. Some businesses go one step further by tying a ribbon and tagging a handwritten message to add a personal touch. Today, the idea is not just limited to customized photo frames and coffee mugs. The leading gift stores online offer custom-made jewelry, cushions, cricket bats, and a lot more with portrayals.

Digital Gifts

To stay ahead in the gifting industry online it is important to befriend the art of digitalization. Consumers are increasingly showing interest in buying digital gifts. Because the best part is that they are readily delivered online without even the need for home deliveries or physical trips. People can buy them anytime anywhere. There are many popular digital gifts you can offer on your website. Some of these include greeting cards, gift vouchers, subscriptions to net seasons, audiobooks, Kindle eBooks, and premium services.

Innovative Customer Service

What does the new-age consumer need? Seamless buying method, last-minute delivery, and a one-stop-shop. Make sure your online gift store offers all the facilities. Perhaps providing 24/7 service will add more weight. Even more, the modern consumer is extremely conscious about selecting unique and high-quality products. Thus, consider this as well as ideas like using creative packaging, eco-friendly approach, initial engraved boxes, etc.

Social Media Marketing for Gifting business

Top 3 Digital Tips

Sell Via Shopify

If you are planning to start a small gifting business online on a small budget, consider Shopify. Small gifting businesses have shared their great experiences selling via Shopify. And they highly recommend hiring Shopify developers to set up the website. Besides, the e-commerce platform offers a free trial to understand how easy it is to create a website without any obligation.

Leverage SEO, SMM & SEM

Search Engine Optimisation (SEO) is the source that will help you appear in search results organically. For this, you need high-quality blogs with most-used search terms (keywords) posted on your website. By sharing your gifting ideas, DIY hacks, and a lot more you can create great connections with potential customers. If you lack an in-house team for this, consider hiring SEO experts and content writers in USA. 

Social Media Marketing (SMM) requires promoting your brand and gift items on Facebook, Instagram, Twitter, and Pinterest. This will help you gain maximum visibility from the audience. Adding exciting offers, deals and discounts are going to create an immediate buying urge. 

Search Engine Marketing (SEM) is a puzzle that only experts can crack. A host of factors are involved in how to use paid services to enjoy maximum online exposure. You also need to have a knack for the use of Google Adwords. Get all of this from holistic SEM services in USA.

Utilize Email Marketing

Last but not least, what could be better than sending personalized emails for personalized gifts. There are almost endless occasions to send gifting reminders – birthday, anniversary, Mother’s Day, Father’s Day, Valentine’s Day, and so on. Ensure to feature products of consumer’s choice – and also provide loyalty points. 

Email Marketing is one of the cheapest and most effective strategies that the best digital marketing companies in USA recommend.