How to Design a Website for Global Audiences

It is challenging but rewarding to design a website for audiences across the world. Here at Webanix, and by partnering up with Blacksmith Agency, we have dealt with multiple international projects where cultural nuances, language barriers, and local preferences came into play. Understanding these factors makes all the difference in the success of a site.

Understand regional tastes

Take, for example, when we dealt with Tomas Aguilar’s startup. Yes, his business was scaling, but his website wasn't converting appropriately in several regions. Through a fastened drive with Webanix, we found out that this had less to do with SEO and more to do with the user experience. We focused much more on custom web design and development so that his site structure would be able to accommodate local customs and access to different languages. That shift alone led to a 20 percent rise in international traffic.

Emphasis on custom design and localization

As your website goes global, that means users in every region engage with your site a little differently. Though it all originates from a great design, the content preparation provides important logistics. Custom web design from a New York agency, brings a balance of style and function. Of course, localization issues, like including a choice of language to be offered, along with content specific to that particular region-provide critical factors for engagement from a broader audience.

Leverage SEO for global market reach

And lastly, learn about the impact of good SEO across global markets - what works in one country may not work in another. But also, optimization of your websites to search engines in various regions is key to growth. Webanix and Blacksmith can enable your website to reach wider audiences internationally. Let’s get started!